21GRAMM

PROJECT TYPE

Product Design / Logo Design / Stationery Design

Client

21Gramm.

Year

2018
Natural Born Realness. 21Gramm is a new sparkling-natural drink for the German crowd on the move.
The Brief

21Gramm. was a new brand looking to enter the market with a new line of fruit-flavored soft drinks. Their brand is all about the sustainability of both their business and their customers. The name of the brand comes from the famous MacDougall study that attempted to determine the weight of a human's soul.

Their co-founder, Atif Harchafe, asked me to formalize his vision of the logo and design the bottle labels for their flagship product: maracuyá juice.

The Solution

Atif was very intent on using his idea of a vintage press for the logo, so I designed one based on an old 1920 metal juice press. This was done as I made a 3D model of their signature bottle and worked on the label using a gradient mesh for the fruit illustration.

Photo of a 3D render of the 21Gramm passion fruit bottle surrounded by vectorized palm trees over the slogan: "Welcome to your jungle."
Photo of a 3D render of the 21Gramm passion fruit bottle surrounded by vectorized palm trees over the slogan: "Welcome to your jungle."
Photo of a 3D render of the 21Gramm passion fruit bottle surrounded by vectorized palm trees over the slogan: "Welcome to your jungle."
Animated image that alternates between the final vector illustration of a passion fruit and the wireframe of said vector shape.
Animated image that alternates between the final vector illustration of a passion fruit and the wireframe of said vector shape.
Animated image that alternates between the final vector illustration of a passion fruit and the wireframe of said vector shape.
Final 3D model of the 21Gramm passion fruit bottle.
Final 3D model of the 21Gramm passion fruit bottle.
Final 3D model of the 21Gramm passion fruit bottle.
A photo depicting a bottle of 21Gramm passion fruit juice next to a cup of coffee at a restaurant.
A photo depicting a bottle of 21Gramm passion fruit juice next to a cup of coffee at a restaurant.
A photo depicting a bottle of 21Gramm passion fruit juice next to a cup of coffee at a restaurant.